Case Studies
Case Study: Cookware Standing Sleeve
Challenge
Customer needed new packaging developed that would meet the following criteria:- Product must be visible and touchable
- Product must be able to stand upright
- Product must be able to be stacked atop each other
- Product must be able to be hung on a wall fixture
- Price must be less than or equal to cost of current packaging
Results
The Pro-Pak Industries design process yielded a pack that:- Met all customer’s critical goals
- Showcased a design that has become customer’s top promotional vehicle
- Featured a new sleeve design that outsells boxed product by 3 to 4 times
- Has a standing sleeve that is copied throughout their industry
We now support more than a dozen versions of this design. We are currently working on lowering costs more by using different closures and alternative material profiles.
